B. F. Skinner - The Behavior of Organisms (1938)

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I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.

B. F. Skinner

The Law of Inhibition. The strength of a reflex may be decreased through presentation of a second stimulus which has no other relation to the effector involved.

B. F. Skinner