B. F. Skinner - Conditioning Quotes

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Instead of saying that a man behaves because of the consequences which are to follow his behavior, we simply say that he behaves because of the consequences which have followed similar behavior in the past. This is, of course, the Law of Effect or operant conditioning.

B. F. Skinner

The strengthening of behavior which results from reinforcement is appropriately called "conditioning". In operant conditioning we "strengthen" an operant in the sense of making a response more probable or, in actual fact, more frequent.

B. F. Skinner