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Positive reinforcement generates more behavior than is minimally required. We call this discretionary effort, and its presence in the workplace is the only way an organization can maximize performance.

Aubrey Daniels

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It is an undeniable privilege of every man to prove himself right in the thesis that the world is his enemy; for if he reiterates it frequently enough and makes it the background of his conduct he is bound eventually to be right.
George F. Kennan

Aubrey Daniels

Aubrey Daniels

Born: May 17, 1935
Died: March 1, 2025 (aged 89)
Bio: Aubrey C. Daniels was an American behavioral scientist and the founder and chairman of the board for Aubrey Daniels International or ADI, a performance management consulting company.
Known for:
  1. Measure of a Leader (2007)

WikipediaAubrey Daniels on Wikipedia

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