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The treatment of the subject is considered to be more important than the subject itself.
Arthur Hammond
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The areas of tones are called masses and, whatever the subject of picture may be, its success as a picture depends very largely on the effectiveness of the spacing and massing.
Arthur Hammond
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The picture-space should be filled, but need not be crowded, and it must be remembered that in judging balance, not only the masses of the subject, but also the shapes of the area remaining after being cut into by the outlines of these masses, have a bearing on the general design of the picture.
Arthur Hammond
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I do want to make it clear that the success of the picture does not depend entirely upon the beauty of the subject, but mainly upon the manner in which the picture-maker uses his pictorial material.
Arthur Hammond
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There is a tendency among "advanced" pictorialists to neglect the choice of an interesting subject and to trust to an effective pattern to make their pictures interesting. Such pictures are often interesting, but they are interesting more as studies in artistic technique than as pictures.
Arthur Hammond
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I want to make it clear that the success of a picture, as a picture, does not depend upon topographical interest of the subject, but on the ability of the photographer to convey impressions of beauty or interest by his manner of treating it.
Arthur Hammond
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Arthur Hammond
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