Arthur Birch (organic chemist) Quote

Creativity is the ability to see the obvious over the long term, and not to be restrained by short-term conventional wisdom.


To See the Obvious, Random Conversations with the Editor (p. 196)


Creativity is the ability to see the obvious over the long term, and not to be restrained by short-term conventional wisdom.

Creativity is the ability to see the obvious over the long term, and not to be restrained by short-term conventional wisdom.

Creativity is the ability to see the obvious over the long term, and not to be restrained by short-term conventional wisdom.

Creativity is the ability to see the obvious over the long term, and not to be restrained by short-term conventional wisdom.