For too long, reporters for the big media outlets have been fixated on novelty, always moving too quickly onto the next big score or the next hot get. Paradoxically, in these days of instant communication and sixty-minute news cycles, it's actually easier to miss information we might otherwise pay attention to. That's why we need stories to be covered and re-covered until they filter up enough to become part of the cultural bloodstream.
The Huffington Post Complete Guide to Blogging (ed. Simon and Schuster, 2008) - ISBN: 9781439105009