Anthony Stafford Beer - Cybernetics Quotes

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If cybernetics is the science of control, management is the profession of control

Anthony Stafford Beer

We have, over the centuries, devised a management structure for running things, whether firms or whole countries. This structure depends absolutely on the limitations of the human hand, eye, and brain. The discoveries of management cybernetics, coupled with the techniques of operational research and with the new technology of automation, make possible a new way of running things which is not so limited. Yet we insist on retaining the original structures and automating them. In so doing, we enshrine in steel, glass, and semiconductors those very limitations of hand, eye, and brain that the computer was invented precisely to transcend.

Anthony Stafford Beer

According to the science of cybernetics, which deals with the topic of control in every kind of system (mechanical, electronic, biological, human, economic, and so on), there is a natural law that governs the capacity of a control system to work. It says that the control must be capable of generating as much "variety" as the situation to be controlled.

Anthony Stafford Beer

Hence we may recognize the subject of management cybernetics — which is seen as a rich provider of models for doing OR.

Anthony Stafford Beer