A product lowers the cost of doing something and eventually, customers will figure this out and buy the stuff in big volume, but they're not going to buy yet. You've got to have real conviction to step up and own this kind of company-you're staring over the edge of the waterfall, not sure when the growth is going to start.


Part III, Searching For Scale, Four-Door Office, p. 105 - Running Money (2004) First Edition

Andy Kessler Quotes

A product lowers the cost of doing something and eventually, customers will figure this out and buy the stuff in big volume, but they're not going to ...

A product lowers the cost of doing something and eventually, customers will figure this out and buy the stuff in big volume, but they're not going to ...

A product lowers the cost of doing something and eventually, customers will figure this out and buy the stuff in big volume, but they're not going to ...

A product lowers the cost of doing something and eventually, customers will figure this out and buy the stuff in big volume, but they're not going to ...