I strongly believe that cinema has the power to influence people and bring all of us together for a greater purpose – of peace, brotherhood and solidarity. By showcasing films from around the world and creating a platform for healthy dialogue, DIFF has taken cinema to its next level of social relevance. Personally, I am humbled by this recognition from Dubai, a city I consider as my second home.
Quoted in "Bachchan Receives Lifetime Achievement Award at DIFF". Khaleej Times. 25 November 2009. Retrieved on 15 December 2013..