While the door-to-door campaign was already on, we made sure that each and every person and every household in each and every village, town and city gets our party and Narendra Modi's message. Around 33 per cent of Uttar Pradesh is a dark area, in the sense that there are no newspapers, no TV, nothing.
"Exclusive Amit Shah Interview: People are waiting to vote for Modi," 2013 - "Sunday Interview: We had 450 video raths with GPS and I'd get feedback on my mobile, says Amit Shah", 2014