When Kant distinguishes between actions that have moral content or [true, authentic, inner] moral worth and those that do not, he is not distinguishing what has moral value from what has none. Instead, the distinction he is drawing is between what has a special, fundamental, essentially or authentically moral value from what is valuable from the moral standpoint but does not have the sort of value that lies right at the heart of morality.

Kantian Ethics (2008) - Ch. 2. Moral Worth