Wouldn't that be an incredibly stupid thing to do? To say 'I never want to smoke again', then spend the rest of your life saying 'I'd love a cigarette.' That's what smokers who use the Willpower Method do. No wonder they feel so miserable. They spend the rest of their lives desperately moping for something that they desperately hope they will never have.

Allen Carr's Easy Way to Stop Smoking: Revised Edition (ed. Penguin UK, 2015) - ISBN: 9781405923323