Alfred D. Chandler, Jr. Quote

Strategy can be defined as the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals


Chandler (1962) Strategy and Structure. p. 13.


Strategy can be defined as the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the...

Strategy can be defined as the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the...

Strategy can be defined as the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the...

Strategy can be defined as the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the...