Alex Pentland Quote
Near the end of the 1700s, philosophers began to declare that humans were rational individuals. People were flattered by being recognized as individuals, and by being called rational, and the idea soon wormed its way into the belief systems of nearly everyone in the upper class. Despite resistance from Church and State, the idea of rational individuality replaced the assumption that truth comes only from god and king.
Social Physics: How Good Ideas Spread-The Lessons from a New Science (ed. Penguin, 2014) - ISBN: 9781101625576