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A good advertising man is a first-class pragmatist. If he has any basic theorem at all, it is that most advertising is an intrusion upon the time and attention of people; a justifiable one but an intrusion nonetheless. The reader has bought the magazine for something other than the ads... Therefore the copywriters undertake to stop him in spite of himself.
Albert Lynd
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From too much love of living, From hope and fear set free, We thank with brief thanksgiving Whatever gods may be That no life lives for ever, That dead men rise up never; That even the weariest river Winds somewhere safe to sea.
Algernon Charles Swinburne
Albert Lynd
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