I think that storytelling and creation are very close to what the center of what magic is about. I think not just for me, but for most of the cultures that have had a concept of magic, then the manipulation of language, and words, and thus of stories and fictions, has been very close to the center of it all.
Alan Moore on His Work and Career (ed. The Rosen Publishing Group, 2007) - ISBN: 9781404210776