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Al Ries -
The 22 Immutable Laws of Marketing (1993)
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It's better to be first in the mind than to be first in the marketplace.
Al Ries
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Al Ries
Born:
November 14, 1926
Died:
October 7, 2022
(aged 95)
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