Al Ries Quote

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

Positioning: The Battle for Your Mind (ed. McGraw Hill Professional, 2001) - ISBN: 9780071373586

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.