We are not teaching some ritualistic process, that "You become Hindu. You become Christian. You become Muhammadan." We are simply teaching, "You try to love God. You have forgotten God. You have declared, 'God is dead.' These are all nonsense. God is there. You are here. You are suffering because you have forgotten God. You try to love God. Your normal life will come back. You will be happy." This is Kṛṣṇa consciousness movement.
Lecture on Bhagavad-gītā 4.7-10 - Los Angeles, January 6, 1969