Advertising Quotes

497 Sourced quotes

Raymond Chandler

Edward Bok

Zelda Fitzgerald

John Wanamaker

Pauline Kael

Arnold Toynbee

William Allen White

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.

Raymond Chandler

In advertising not to be different is virtually suicidal.

In my opinion, fun is what makes advertising successful.

We live in a world ruled by fictions of every kind — mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

Stephen Leacock

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is what you do when you can't go see somebody. That's all it is.

Fairfax M. Cone

Sanely applied advertising could remake the world.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Fairfax M. Cone

I can not "think of any circumstances in which advertising would not be an evil."

In the arts, the critic is the only independent source of information. The rest is advertising.

The time has come when advertising in some hands has reached the status of a science.

Claude C. Hopkins

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

The world is changing.... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side let's take the side of the consumer.

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

William Allen White

Advertising doesn't create a product advantage. It can only convey it.

I know half the money I spend on advertising is wasted, but I can never find out which half

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

Zelda Fitzgerald