Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.


As quoted in: Where the Suckers Moon: An Advertising Story (1994), p. 63.


Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.