Edward de Bono Short Quotes

21 Sourced Quotes

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An idea is far more fertile if seduced rather than raped.

Edward de Bono
Humour is by far the most significant activity of the human brain.

Edward de Bono
The need to be right all the time is the biggest bar to new ideas.

Edward de Bono
Creativity and lateral thinking have exactly the same basis as humour.

Edward de Bono
You cannot dig a hole in a different place by digging the same hole deeper.

Edward de Bono
Unhappiness is best defined as the difference between our talents and our expectations.

Edward de Bono
Creativity involves breaking out of established patterns in order to look at things in a different way.

Edward de Bono
Maybe the social value of truth is as a destination - so long as we do not assume we have arrived there.

Edward de Bono
It is historical continuity that maintains most assumptions,
not repeated assessment of their validity.

Edward de Bono
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.

Edward de Bono
In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.

Edward de Bono
Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.

Edward de Bono
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.

Edward de Bono
Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

Edward de Bono
Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.

Edward de Bono
A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.

Edward de Bono
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.

Edward de Bono
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.

Edward de Bono
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'

Edward de Bono
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.

Edward de Bono
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

Edward de Bono